The car hire industry has been criticised for many years over a poor environmental record. Campaigners have argued that the use of a hire car means the traveller is journeying in a selfish non-environmentally friendly fashion, claiming that if the traveller was to take public transport the impact upon the environment would be lessened to some extent. What campaigners negate to realise is that public transport is not always an option, in rural areas sometimes car hire is the only solution.

A rather weak argument developed by the car hire industry is that the use of a hire car is a valid and friendlier alternative to car ownership. Car ownership however is growing and if the car hire industry wants this argument to hold water, they have a long way to go. Thankfully the industry is making moves towards greener options when hiring cars, this conscience can be seen as a general response to a wider growth in concern over the impact the human race is having on the planet.
One move is an attempt to provide greater options for greener cars. This involves car hire companies investing in the acquisition of fleets of hybrid and low emission cars that […]

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